Martina Huber obtained her bachelor in communication and journalism at IAM Institute Zurich University of Applied Sciences. Since 2006 she is active in the promotion sector before she founded HEP together with Petra Huber in 2012. Martina Huber herself worked as a freelancer at international trade fairs and events in which she represented leading brands such as Jaguar, Louis Vuitton or Aston Martin.

Before completing her studies, she gained valuable experience in Jet Aviation in the Key Account Management. Martina Huber enjoyed primarily the responsibility of looking after the well-known international customers. Moreover Martina Huber worked in the communication department in two international companies before she founded her own business. She exercized various communication activities in the promotional field, so that she was able to acquire over the years a wide range of technical expertise.